Framework provides personalized training and onboarding to help you find success on the platform and get your marketing automation up and running. It includes seven training sessions on how to use each area of the platform as well as consultative approach on industry best practices and latest trends.
The program also helps you migrate your content from other platforms to Framework and import any relevant assets, such as landing pages, email templates, contact lists and more.
Framework onboarding comes with unlimited technical support, product tutorials, educational resources and help sections to complement your continued success.
Framework' s Onboarding Overview
Onboarding & Training
$3000
Onboarding & Training Checklist
Session
1
Connecting . Setup . System Overview – 1.5 hrs
- Verifying domain sender (Domain DNS panel required)
- Activating white label option for landing pages (Domain DNS panel required)
- Installing tracking code on website
- Setting up team member access and permissions
- Configuring browser push (Optional)
- Installing task board addon (Optional)
- Overview of spam compliance laws and regulations
Session
2
Data Architecture. Data Flow . Lead Scoring – 1.5 hrs
- PRESENTATION: Lead scoring framework and exercise sheet
- Understand lists, forms and field management
- Overview of form embed options
- Managing contacts and lead activity feed
- Setting up lead scoring and best practices by industry
- Creating account goals and KPI’s
Session
3
Automation . Workflows . Funnels – 1.5 hrs
- PRESENTATION: Marketing automation funnels
- Introductions to triggers, actions and filters
- Workflow configurations and multi-workflow options
- Testing and limitations
- Automation’s tricks, best practices and common uses
Session
4
Email Marketing . Templating – 1.5 hrs
- PRESENTATION: Email marketing best practices
- Campaign settings: AB testing, chunk sending
- Understand IP and reputation warmup
- Email personalization
- Visual template builder and available design elements
- Email reporting
Session
5
Social Media . Posting and Listening – 1.5 hrs
Overview of the Framework post scheduler with custom posting and mass import
Asset management and content library
Using social media groups and social inbox
Social listening
Collaborating on social media moderation
Session
6
Landing Pages . Best Practices – 1.5 hrs
- PRESENTATION: Creating landing pages that convert
- Landing page settings and design options
- Controlling styles, settings and personalization options
- Form integration and content filtering
- Analyzing performance, analytics and heatmaps
Session
7
(Optional)
Pipeline Manager . Reporting . Collaboration – 1hr
- Analyze performance and progress
- Discuss challenges, efficiencies
- Task management (optional)
- Learn dashboard reporting
- Sharing and personalizing reports
Schedule a Session
Have any questions? Want to learn more? Book a private session with one of our success managers to make sure you’ve got everything you need to become a Framework expert.
Framework Marketing Strategy Call
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